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Press releases are a great way to publicize your business, but frankly, not all press releases are created equal. - M Ross

Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Probably not to anyone outside of the company - with the exception of the new CEO's proud family.

So what is a company to do when they have no nationally exciting news to announce? Are you locked out of the news release buzz? No. They strategically create their own news.  And how do they do that? There are lots of ways.

Example: You could tie something your company is going to a leading story or trend of the day. 

Another good way is to feature original research in your press release - by hiring an outside company to do a poll (study, survey) for you. And here here are five reasons why:
 

 Social Media & Online MarketingGlossary

Marketers and Business Owners, like mathematicians, have their own language.  This makes the definitions very useful. 

Why invest in loyalty marketing?
The most obvious reason to employ loyalty marketing is that it can potentially boost your sales. Lots of research has shown that putting at least some emphasis on retaining customer loyalty has a positive effect on a company's growth. Additionally, loyalty marketing is a lot less expensive than marketing aimed at new customers, which typically makes up a significant portion of a company's marketing budget. Finally, customers like loyalty marketing, and companies that use a lot of it often develop a positive reputation as the kind of company that treats their customers well.

Amazon Prime – Does It Right and Gets Paid for It
Amazon Prime is a great example of a company that has used loyalty marketing to good effect. The service gives users free two-day shipping with no minimum purchase for almost all items for only $99 per year. Amazon actually loses between $1 and $2 billion per year by featuring this service, but makes all that money back (and more) because the average Prime user spends more than twice as much money yearly than the average non-Prime user.

Smart to combine with social media, email, and gamification
No marketing tactic is perfect on its own, and loyalty marketing is best used when combined with other techniques of mass marketing, such as social media, email marketing, and gamification. The idea behind combining these with loyalty marketing is to build a consistent base of customers who are invested in your business and willing to subscribe to an email or social media service that allows you to deliver promotions and deals to them in order to secure more business.

Business Marketing success is a team activity. Any single marketing tactic alone won't make your business succeed, which is why you’ll want to combine it with other forms of web marketing. Search engine optimization and content management strategies and social media are effective methods of promoting your website and generating traffic for it. Additionally, analytics are an important tool for assessing the strategies you've employed and maintaining your web presence's competitive edge.

Customer Retention and Loyalty Marketing is one of our specialties’ at Visible Strategies Digital Marketing LLC.

We regularly include Customer Retention services as part of the CTO Services package we provide to our clients.

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Kamaron Management Consulting Group and Margaret Ross make a positive impact on our clients' business results and human operating environment. We are specialists in Marketing Leadership and People Development. Our approach and materials are tailored to the client.

The aim of the Kamaron Management Consulting Practice is to make a positive impact on our clients’ thinking, business results, and their human operating environment.

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Our approach and materials are tailored to meet the needs of the client. We come to each engagement with no preconceived ideas; we help top management develop solutions for their most challenging problems. We take an overall independent and fact-based view of performance. We rely on facts because they can align working groups. We clarify common goals because this raises the view beyond competing agendas. We work directly with leaders who can partner with us to develop and accept recommendations and have the ability to implement them.

Strategic and Planning Services

• Review Firm's Goals and Objectives
• Customer & Partner Research
• Employee Climate and Satisfaction Surveys
• Assess Strengths and Weaknesses
• Review/Develop Position Descriptions
• Communications Services – Idea Innovation Delivered in Communication
• Team Building/Interpersonal Relationships
• Creating A Bully Free Workplace
• Diversity Training
• Peer Mediation and Proactive Communication Skills
• Evaluate Organizational Structure
• Analyze Internal Operations

We are committed to modeling good character and to building long-term relationships based on trust. We earn our clients’ trust. We do this through our consistently superior service, our professional conduct, and our complete commitment to their goals. We care for our clients as people. People and relationships – matter.

Margaret Ross is the CEO of Visible Strategies LLC, a wholly owned subsidiary of the Kamaron Institute, delivering idea driven Internet Results.

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- Discover what your competitors are doing and how to position yourself to win on your relevant words.

Our decade of experience managing web communication strategy and campaigns has shown that a 12-month commitment is recommended to achieve optimal campaign results. After a thorough assessment of your needs, capabilities and goals, your Services are priced on a customized basis. Marketing Analytics are a part of What We Do Well at Visible Strategies. Learn More - Marketing Analytics Services. 

Social Media and Analytics

We help you craft the right mixture of social media and video marketing to match your business goals. Social media is an important spoke in the marketing wheel that moves your business forward. It is now "one size fits all." It is what is best for you.

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How to Captures Attention in an ADD World

Why invest in video marketing?
We've already started to talk a little about the many benefits of video marketing. High on that list is a huge benefit in regard to search engine optimization. Like we mentioned above, websites with video content are consistently ranked higher in Google's search results. This means that you will have more visibility in search engines that will lead to higher conversion rates, more hits on your website, more links from other websites, and so on.

Roll Out Mat Case Study – Including Tube
Roll Out Mat is a company that sells wrestling mats that struggled with their online presence. They did not rank well on any search engines for their keywords. The main problem was there was no content built around their products. They launched a series on YouTube in which they taught wrestling tutorials each week on their mats. They also transcribed these videos to create more content and shared them via social media. After 90 days, the company ranked first for the words they were targeting which also increased leads and sales of their mats. They jumped 40+ spots for mat queries on Google from their video marketing through YouTube.

Team It Up
Smart to combine with drip campaigns, website, and social media
Video marketing is great, but it can get even better when combined with other marketing methods such as drip campaigns, website design, and social media marketing as we saw in the example above. In particular, social media is a great platform for sharing video content because you can link it back to your website and other social media platforms. Furthermore, designing your website to put video content front and center can really improve your marketing efforts for the better.

Marketing with Videos success requires teamwork. Any single marketing tactic alone won't make your business succeed, which is why you’ll want to combine it with other forms of web marketing. Search engine optimization and content management strategies and social media are effective methods of promoting your website and generating traffic for it. Video production and video marketing is one of our specialties’ at Visible Strategies Digital Marketing LLC. We regularly include these services as part of the CTO Services packages that we provide to our clients.

Prevalence of Mobile Technology

A great example of web (app) development is the spread of mobile technology. The mass proliferation of mobile devices has expanded the types of screen that people use to look at websites, which means that they must be developed in different ways.

Why invest in web development?

The following are a couple reasons why web development is important, and also a few ways to successfully market your web presence.

High quality
High quality web development will impress potential customers and put you a cut above your competitors and it helps you stay in business and do more business.

Unique content
Content drives a huge percentage of a website's success. Filling your website with unique, high quality content is an absolute must.

Good SEO

Good SEO (Search Engine Optimization) is also necessary to distinguish your website and draw in visitors.

Gain a competitive advantage
Successful web developmentmeans that you will have a marketing and sales advantage over your competitors because you will be able to market to more people and reach a larger population of potential customers.

Mobile app specific benefits
Now that a huge percentage of web traffic is consumed through mobile devices, developing with them in mind is critical to developing a successful web presence.

On Call Room app
For an example of very successful web development, take the On Call Room app for physicians and other professionals in the health industry. This is an app that serves as a platform to crowd source medical problems. Using web development to their advantage, they created an iOS and Android app which helps connect healthcare professionals worldwide so they can share knowledge.

Smart to combine with SEO, CMS, and Analytics
Web development alone won't make your business succeed, which is why you need to combine it with other forms of web marketing. Search engine optimization and content management strategies are effective methods of promoting your website and generating traffic for it. Additionally, analytics are an important tool for assessing the strategies you've employed and maintaining your web presence's competitive edge.

Web Development is one of our visible thinking specialities at Visible Strategies . It's one more thing We Do Well.

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Columnist, CEO – Margaret S Ross

 Why Your Business’ Website Has a Sudden Need for Speed 

Google’s “Mobile First” indexing is upon us. 

In late 2017, Google began moving a selection of “ready” sites to its mobile index. This means business websites have a sudden and real need formobile-friendly speed. Ignoring Google's change can soon cost your company, potential customers, as Google gives priority search engine placement to more responsive, faster-loading websites.  

Google: “Most Sites Lose Half their Visitors While Loading”

Change

In 2017, when a visitor entered a search term that matched your company’s business products, services or website, she would see very similar search results if she was at her laptop, tablet or other smart devices. With "Mobile First," the mobile version of your website becomes the starting point for what Google includes in their search results and the baseline for how they determine if and where your business will appear on a search page.

Mid-2018 webmasters using Google Analytics began seeing approval notices or warning notices.  Approval meant that Google would show the site more frequently on mobile devices than site owners whose site had not earned its "mobile friendly" designation.  Other site owners would see warnings "Your site does not meet usability guidelines." 

Mid-2019 the percent of mobile searches have skyrocketed since 2017. Google's research says that mobile visitors are less patient than laptop visitors and are also less likely to buy something from you during that visit.  Google researchers found that retail sites in USA tend to load in over six seconds and the mobile visitor tends to go elsewhere in less than three seconds. 

Blogging is this decade's daily requirement for business development. As a business website was the non negotiable survival price of the last decade; a thriving business blog is strong predictor of a robust brand.

Need a reason to blog? Consider these.

There are hundreds of millions of blogs in existence, ranging from the truly mundane and grammatically challenged (the "i am feeling sad 2day" variety) to the highly entertaining and/or informative.

It feels like only yesterday that Evan Williams (founder of blogger.com) coined the term, "blogger" Today, the blogosphere is doubling between once and twice a year, There are over one million blog posts daily. It's not too late for you. The timing is perfect to. catch the next growth wave.